Tassal, Head Office, Homebush

When Tassal, a leader in the Australian seafood industry, established its new corporate headquarters in Homebush, they envisioned a modern, open-plan space that reflected their brand identity.

However, past challenges with demanding signage applications on other projects made them cautious. They needed a specialist partner who could not only deliver a high-quality finish under a tight deadline but also integrate seamlessly with the primary fit-out company. This is where Young Graphics came in.

The Challenge

The project required translating Tassal’s established “scales” design, previously used in their Tasmanian offices, into their new, modern HQ. The client had an approved fit-out company, but chose to tender the signage component separately to ensure the highest standards were met.

The primary challenge was not just execution, but methodology. The client required a partner who could offer expert guidance on the most effective manufacturing techniques to bring their design to life. Success depended on earning the trust of both Tassal and the existing contractors to ensure the project ran smoothly, without friction or delays.

The Solution

We began by providing detailed samples and a transparent breakdown of the pros and cons of different manufacturing methods. While printing the entire design onto optically clear film is a common and faster approach, we recommended a more intricate, labour-intensive method that would yield a superior and more flexible result.

Our process involved:

Expert Consultation:

We demonstrated how our proposed “hard way” would deliver a sharper, more premium finish that aligned with the quality of a corporate headquarters. We set a benchmark to not only match, but also exceed, the previous implementation.

Building Trust Through Expertise:

By explaining the long-term benefits of our recommended method, Tassal entrusted us with the project, and we were put in direct contact with the fit-out company’s contractors to ensure a seamless workflow.

Future-Proofing the Design:

Our chosen technique allowed for modular adjustments. This foresight proved critical when, upon arrival, the CEO requested the design be enlarged. This change was managed seamlessly on-site, a feat that would have required a complete, costly, and time-consuming re-do with the simpler printed method.

This “small extra for a superior result” became an unexpected but significant win, validating the trust the client had placed in our guidance.

The Result

The final installation perfectly balanced the need for an open-plan, modern workplace with appropriate levels of privacy. The iconic “scales” design was brought to life with a high-value finish, giving the space a powerful sense of brand ownership rather than a generic office feel.

The true value of our partnership was demonstrated when Tassal rapidly outgrew its initial office space, expanding from one-third of a floor to occupying the second and third floors. Because Young Graphics meticulously archives all project details, including colours, printing techniques, products, and dimensions, the expansion was flawless.

We delivered a completely consistent look and feel across the new offices, ensuring no second-guessing, and allowing the Tassal brand presence to grow as seamlessly as their business.

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