Our Signage & Window Frosting Work
Seven West Media – Sydney HQ
Call Us 0406 279 370
Email Us [email protected]
When Seven West Media, one of Australia’s leading media conglomerates, began a massive, four-floor facelift of its Sydney HQ, it hit a critical roadblock. After the primary building company completed the first floor, the signage component fell short of expectations.
Dissatisfied with the lacklustre results, Seven West Media turned to a trusted partner, Young Graphics, to take direct control and steer the project back on course for the remaining three floors.
The Challenge
The initial work left much to be desired. A red, printed, translucent material used for branding appeared scratched and lacked the premium, consistent finish required for a major media headquarters. The project was suffering from a lack of clear brand standards for signage, risking an inconsistent look across their national locations.
Furthermore, the logistical challenges were significant. The installation of heavy, large-scale acrylic signs required drilling into concrete and near elevator shafts. This disruptive process had to be managed without impacting the hundreds of employees working on-site.
The Solution
Leveraging our ongoing relationship, Young Graphics rose to the challenge, immediately addressing the client’s concerns. Our approach was built on providing solutions, not just services.
Our process involved:
Material Innovation: We immediately sourced a more robust, optically clear material to replace the problematic film. This not only looked better but ensured a consistent and predictable outcome for future interstate projects.
Creating Brand Standards: To address the lack of consistency, we developed a comprehensive “Signage Style Guide.” This filled a crucial gap, providing a clear roadmap for all future signage work and empowering the client with brand control.
Seamless, Out-of-Hours Installation: All disruptive and heavy installation work was meticulously scheduled and completed outside of business hours, ensuring minimal disruption to Seven West Media’s daily operations.
A Partnership Approach: We worked closely with the in-house project manager, fostering a strong rapport where every request was met with an “of course.” This collaborative spirit enabled us to exceed expectations consistently.
The Result
Over four months, we transformed the remaining three floors, delivering a huge scope of work that brought the headquarters to life. This included hundreds of square meters of the new optically clear red film, wayfinding signage, ten 1200mm tall relief-mounted acrylic signs, a stunning backlit LED “7” logo, and extensive privacy film.
Every addition and “afterthought” was met with a clear solution, drawing, and sign-off, ensuring a smooth process from start to finish. The client was so pleased with the result and the seamless execution that Young Graphics has become their trusted supplier and advisor for ongoing interstate signage projects, a testament to the quality and reliability we delivered.
Our Process: Signage That Evolves With You
At Young Graphics, we offer a full end-to-end signage service that’s built for speed, accuracy, and flexibility, perfect for the fast pace of shared office spaces.
Onsite Consult
We start by visiting your Sydney shared office for an initial assessment to understand your space and layout, and talk through branding goals as well as tenant needs.
Design & Brand Matching
Our in-house design team creates mock-ups tailored to your brand, carefully matching fonts, colours, spacing, and layout to ensure everything feels consistent and on-brand.
Sydney-Based Production
We produce all signage right here in our Newtown workshop using high-quality materials and CNC cutting technology. This means faster delivery, superior quality inspection, and reduced project expenses.
Professional Installation
Our installers specialise in performing tasks inside functioning office spaces. They get the job done efficiently while minimising interruptions to your staff members and building occupants.
Guaranteed Workmanship – Trusted Brands – Eye For Detail
At Young Graphics, we pride ourselves on honest on-site advice to match your budget and required solution.
